It doesn’t matter how brilliant the content of your email marketing is if nobody ever opens them and actually reads what you have to say.
A huge factor in whether or not someone opens your emails depends on the subject and preview text.
This blog will focus on how to make use of Mailchimp’s features to structure your email subjects and how to word them to give your emails the best chance of being opened and read.
Read MoreI speak to a lot of business owners who don’t collect email addresses because they don’t plan to do email marketing.
However, that it NOT a reason not to collect email addresses. Even if you don’t plan on doing anything with them for the foreesable future, here’s why every single business out there should be collecting them…
Read MoreFirstly, I’ll start by saying this… S I Z E. I S. N O T. E V E R Y T H I N G. It’s better to have a small Mailchimp audience of 100 people who hang on your every word than 100,000 who don’t care, especially when you have to pay for them.
But despite that, we all want more people to sign up because we want more of those people. And let’s face it, a big list feels like a mark of success just like our social media followings. I get that. The key is making sure that they are the right people.
So here are my top tips on how to grow your list in the right way.
Read MoreIf you have a business and use email, there's a fair chance you've had problems with your emails not reaching customers' or prospects' inboxes. Particularly if you send out email marketing to lists of people. Even if your emails get through spam filters unscathed without being dumped into the Junk folder, you then have the delights of "responsive inboxes" to tackle.
The trouble is that these filters don’t always get it right. And one person’s junk is another person’s livelihood.
So here are my 12 top tips to help your business emails stop ending up in spam folders
Read MoreThe trick with successful email marketing is to add value and create engagement content that is what your customers want to read. And that’s not necessarily the same thing as what you really want to tell them (i.e. how amazing you are and how they should buy from you). If your audience gets used to your emails having useful, interesting and relevant content, they’re more likely to open and read the promotional bits you send them too.
Read on for tips and advice about structure, what to call it, and 30 ideas of content you could include
Now, I like to receive a nice bit of blackmail, an offer from an African prince to share his fortune, or handy penis enlargement tips as much as the next person, but it does irritate me when they don’t target their audience.
I mean really, I’m sure they’d have so much more success if they just segmented their contact database more effectively (which I’m sure is GDPR compliant of course), and then send targeted emails just to …
One of the benefits of Mailchimp is that you could quite easily add tags for e.g. “male” / “pervert” / “stupid” etc. and then send targeted emails just to that segment of your database. And you could schedule them to…
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